Nigel Chaffey
On a related ‘down-under’ theme to my previous posting re scarecrows(!), I pose this question: Just because we can, does that mean we should? After all, they do say that the devil makes work for idle hands. Well, although that imagery may be a little extreme, sometimes you suspect that highly trained individuals could be better employed. Take for instance the revelation that ‘Australian researchers have developed a “pina colada” pineapple’. Although the report is keen to point out that the goal of the work – by Queensland State University’s Department of Agriculture – was actually to develop ‘nice flavoured pineapple. We’re looking for a variety that is sweet, low acid and aromatic’, not specifically a coconut-flavoured one, you’ve still got to wonder: Why? Hey-ho, time to put another slice of coconapple on the barbie?
Quite!
Isn’t the answer rather simple – the economic imperative? Let’s ask Mr Sainsbury or Mr Tesco WHY?
I rest my case 🙂