I had started writing about risk assessment for AoBBlog a few weeks ago, but only this week I’ve met a critical risk assessment in practice. I’m writing this when I should be on a flight to Africa: why am I not on that...
Recently the charming rogue Cliff Arnall made the news again. This time it was a rehash of his ‘happiest day of the year’ formula which he produced for an ice cream company. The usual reaction, including...